![]() ![]() Paragraphs should be as concise as possible – no longer than two or three short sentences. The answers to these five questions should appear in the first few paragraphs. Use “who”, “what”, “when”, “where”, “how” and “why” to form the basis of a well-written story. Details should follow in descending order of importance. Headline: Write a short, catchy headline and avoid overly complex words. What is the best timing to share this story? How does it relate to current events? Is it embargoed?ĭo you have any images, such as photos or graphs, that can be included with your story? (High resolution images are preferred)? Drafting a news releaseĭownload our press release template to guide your content development. ![]() What is the purpose of your media release? Are you promoting a book launch, new program, or upcoming event, or are you hoping to generate media coverage for a research funding announcement, journal publication, award or accomplishment? The following tips will help you draft an effective press release. ![]() That said, there may be times when you need to write content. You can send story leads via the Share your Story submission form. Include a bullet-point summary providing further context on the newsworthiness of the announcement as well as any other newsworthy facts or statistics. University of Winnipeg communications staff are on hand to develop pitches, news releases, media advisories and other materials intended for media.
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